Newport Creamery

New logo, new identity, new site for a 1928 brand

I redrew the logo and brand identity for a Rhode Island institution that has been running since 1928, then rebuilt the site around it on the new tech stack. Waterside Group acquired the business in 2026. Everything is editable through a custom Supabase-backed CMS on the Tiptap editor. Live at newportcreamery.com.

Apr 2026 - Present

Next.js · Supabase · Tiptap · Framer Motion · Leaflet · Nodemailer · Vercel Analytics

Captured live from the production site.
1928
Brand founded
2026
Acquired by Waterside
1
Custom CMS, no developer needed

Newport Creamery has been an iconic Rhode Island institution since 1928, and Waterside Group acquired the business in 2026. It arrived with an aging site that needed a developer for every menu change and photo swap, and a brand identity due for its next chapter.

I redesigned the whole site on the new tech stack in agentic AI coding environments, alongside a redesign of the logo and branding: vintage and modern photography in rotating heroes, a rich menu gallery, Leaflet store-locator maps, and Framer Motion polish. Behind it sits a custom Supabase-backed CMS on the Tiptap editor, with Nodemailer email capture and Vercel Analytics, so the team edits everything without a developer.

  • Logo and brand identity redesigned alongside the site
  • Custom CMS on the Tiptap editor: the team edits without a developer
  • Rotating hero photography blending vintage and modern imagery
  • Full menu gallery and Leaflet store-locator maps

Live at newportcreamery.com, editable end to end through the custom CMS.

newportcreamery.com →